Fundamentals Of Branding And Marketing For Small Businesses
- Discover the best blueprint serving a Specific set of audiences following your Brand.
- Effectively understand consumers psychology and their desires.
- Learn to create a brand with all sets of values, mission, purpose, and brand-personality bringing extremely high benefits to your customer sets leading to their loyalty.
- Visually communicate your products and services.
- How corporations that are successful use the strategies and positioning leading to standing out from the competition in the market.
Know the mindset of People for the products you offer:
- Stay in Market for an extended time acquiring customer loyalty, building and operating as a Brand
- Know why people don’t change their brand loyalty and why they stick onto one brand for a longer duration
- Shift product and service orientation to brand-oriented approach
- Discover unique audience set, matching up to their personality, fulfill their desires delivering high value until they convert into the loyal customer set.
Focus your Efforts on 7 Goals:
- Connect with audiences on a personal level through emotions, therefore, fulfilling their desires
- Establish trust amongst your customers by providing high-value products and effective customer relationship giving them a delightful experience.
- Create a Unique Idea that is not only Valuable but also has a Purpose and Meaning targeting this to a specific set of the audience only
- Put life into your Idea and Character differentiating yourself from the rest of the competitors.
- Make your brand visually appealing
Ignore and stay away from any price competitions:
- Serve just a small niche for a specific targeted audience eventually growing and expanding for a broader market,
- Focus on the long-term strategy,
- Brand value enhancement,
- Give excellent product’s quality along with customers service and serving your loyal customers.
Customers’ Experience Process understanding:
- Study how customers interact with a New Brand and why they are disappointed with it.
- Don’t push customers and don’t manipulate them to make a purchase
- Understand the process of brand building and styling
Discover the right audience
- Who your target audience is?
- Who wants your solutions?
- Learn about their lifestyle, cultures, and desires!
- Does your brand satisfies and fits the customer sets you are targeting
- Don’t ignore current competitions and facts
- Understand need and wants
- Specify different groups of audiences
- Create a Selling proposition i.e. unique and robust
Connect with stories:
- Give the right message reaching your goal
- Grab attention through a meaningful and exciting story
Uniqueness:
- Be loud and clear amongst the crowd
- Adapt personality that creates a connection
- Make self-image of audiences at a personal level
- Define the brand character
Some exceptional benefits associated with this course enrollment are:
- Quality course material
- Lifetime access to the course
- Instant & free course updates
- Access to all Questions & Answers initiated by other students as well
- Personalized support from the instructor’s end on any issue related to the course
- Few free lectures for a quick overview
It’s time for you to grab the opportunity and make the most out of your life.
Enroll today!!
Curriculum
- 5 Sections
- 35 Lessons
- 52 Weeks
- IntroductionIn this module you will understand the concept of branding and how do people perceive and experience brands.8
- 1.17 Goals And 5 Steps To Building Your Successful Brand5 Minutes
- 1.2What Is Branding ?3 Minutes
- 1.3Price Competition Vs Branding Strategy7 Minutes
- 1.4Price Competition VS Branding Strategy Case Study4 Minutes
- 1.5Brand Experience Funnel5 Minutes
- 1.6Assignment : Brand Experience Funnel30 Minutes
- 1.7How Do Today Customers Inspect And Perceive Brands?6 Minutes
- 1.8Learn More !30 Minutes
- Branding StrategyIn this module you will have a strong understanding of consumers psychology, and how you can design a brand strategy with strong value, mission, and vision that fit a specific type of audience.8
- 2.1Deciding Your Brand Type3 Minutes
- 2.2Designing Your Brand Strategy6 Minutes
- 2.3Assignment : Study A Brand Strategy30 Minutes
- 2.4Creating A Strong USP For A Specific Audience11 Minutes
- 2.5Assignment : Define Your Brand USP, Mission And Story30 Minutes
- 2.6Define Your Brand Vision And Mission4 Minutes
- 2.7Communicate Through A Meaningful Story5 Minutes
- 2.8Learn More !30 Minutes
- Brand Personality10
- 3.1Understanding Consumers Desires And Needs3 Minutes
- 3.2Creating A Strong Brand Personality2 Minutes
- 3.3Brands Archetypes : 1.Innocent – 2.Explorer – 3.Sage4 Minutes
- 3.4Learn More !30 Minutes
- 3.5Brands Archetypes : 4.Hero – 5.Outlaw – 6.Caregiver4 Minutes
- 3.6Learn More !30 Minutes
- 3.7Brands Archetypes : 7.Magician – 8.Ruler – 9.Regular Brand4 Minutes
- 3.8Learn More !30 Minutes
- 3.9Brands Archetypes : 10. Creator – 11.Lover – 12.Jester4 Minutes
- 3.10Learn More !30 Minutes
- Visuals & Design4
- The End5
My name is Nour I'm an art director and an entrepreneur. For the last 11 years, I have been working in Shanghai, China. Helping small businesses to build and grow their brands.
I have a BA in visual communication and design; I have continued my study in consumers psychology, marketing, economics and still learning more subjects in business, science, art, and design.
I have a great passion for building small business and see them succeed in the marketplace; I also have a great desire to art, design and products development, this is why I created my new fashion brand Abstrastyle.
Course at Edugate:
1. Fundamentals of Branding & Marketing for Small Business
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