Curriculum
5 Sections
35 Lessons
52 Weeks
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Introduction
In this module you will understand the concept of branding and how do people perceive and experience brands.
8
1.1
7 Goals And 5 Steps To Building Your Successful Brand
5 Minutes
1.2
What Is Branding ?
3 Minutes
1.3
Price Competition Vs Branding Strategy
7 Minutes
1.4
Price Competition VS Branding Strategy Case Study
4 Minutes
1.5
Brand Experience Funnel
5 Minutes
1.6
Assignment : Brand Experience Funnel
30 Minutes
1.7
How Do Today Customers Inspect And Perceive Brands?
6 Minutes
1.8
Learn More !
30 Minutes
Branding Strategy
In this module you will have a strong understanding of consumers psychology, and how you can design a brand strategy with strong value, mission, and vision that fit a specific type of audience.
8
2.1
Deciding Your Brand Type
3 Minutes
2.2
Designing Your Brand Strategy
6 Minutes
2.3
Assignment : Study A Brand Strategy
30 Minutes
2.4
Creating A Strong USP For A Specific Audience
11 Minutes
2.5
Assignment : Define Your Brand USP, Mission And Story
30 Minutes
2.6
Define Your Brand Vision And Mission
4 Minutes
2.7
Communicate Through A Meaningful Story
5 Minutes
2.8
Learn More !
30 Minutes
Brand Personality
10
3.1
Understanding Consumers Desires And Needs
3 Minutes
3.2
Creating A Strong Brand Personality
2 Minutes
3.3
Brands Archetypes : 1.Innocent – 2.Explorer – 3.Sage
4 Minutes
3.4
Learn More !
30 Minutes
3.5
Brands Archetypes : 4.Hero – 5.Outlaw – 6.Caregiver
4 Minutes
3.6
Learn More !
30 Minutes
3.7
Brands Archetypes : 7.Magician – 8.Ruler – 9.Regular Brand
4 Minutes
3.8
Learn More !
30 Minutes
3.9
Brands Archetypes : 10. Creator – 11.Lover – 12.Jester
4 Minutes
3.10
Learn More !
30 Minutes
Visuals & Design
4
4.1
The Art Of Brands Photography
3 Minutes
4.2
The Art Of Logo Design And Colors
7 Minutes
4.3
Assignment : Design Your Brand Visuals
30 Minutes
4.4
Putting It All Together : Case Study – Honest Tea
3 Minutes
The End
5
5.1
Bonus : 11 Core Principles For Creating Successful Brands
7 Minutes
5.2
Final Assignment : You Are Hired!
30 Minutes
5.3
What’s next? Tools And Facts For Online Marketing
30 Minutes
5.4
Congrats, You Made It To The End!
1 Minute
5.5
Reference & Copyright
30 Minutes
Fundamentals Of Branding And Marketing For Small Businesses
Search
Define Your Brand Vision And Mission
https://dwnk32xmy75f1.cloudfront.net/wp-content/uploads/20180928065252/Define-Your-Brand-Vision-And-Mission.mp4
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