Curriculum
4 Sections
32 Lessons
52 Hours
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Case Study: Apple
11
2.1
The best reason to study Apple
2 Minutes
2.1
How Important is Apple?
4 Minutes
2.1
Perfect Competition: The Exceptions Prove the Rule
13 Minutes
2.1
The Digital Hub: iTunes + iPod
10 Minutes
2.1
On Tim’s Watch: Apple Watch and Apple Pay
10 Minutes
2.1
How Big, How Far
3 Minutes
2.1
The Best of the Best
3 Minutes
2.1
Need Help Counting the Money?
11 Minutes
2.1
A Job for Jobs
10 Minutes
2.1
Apple Before the Second Coming
2 Minutes
2.1
Unbeaten, Unbeatable
15 Minutes
Case Study: Twitter
8
3.1
A Tale of two Twitters
1 Minute
3.1
An Important Dichotomy
2 Minutes
3.1
Engagement Precedes Monetisation
2 Minutes
3.1
How does Twitter manage to lose so much money?
8 Minutes
3.1
How Big, How Far
18 Minutes
3.1
Twitter’s Strange Life So Far
13 Minutes
3.1
The Characters in the Drama
5 Minutes
3.1
Toe-to-Toe
7 Minutes
Case Study: LinkedIn
7
4.1
LinkedIn: Network or Destination?
1 Minute
4.1
Sum of its Parts
2 Minutes
4.1
Not a One-Trick Pony
12 Minutes
4.1
A Rare Success In China
3 Minutes
4.1
Drama-Free
4 Minutes
4.1
Social Network to Content
6 Minutes
4.1
In Its Own Little Niches Destination
8 Minutes
Case Study: Facebook
6
5.1
Facebook Rising
1 Minute
5.1
Rockstar du jour
18 Minutes
5.1
A Profit-Machine Buys Growth
9 Minutes
5.1
Monetising in the US, Engaging in Asia
3 Minutes
5.1
Learning from mistakes: own and others
13 Minutes
5.1
Goldilocks
7 Minutes
Case Studies Facebook, Twitter, LinkedIn, Apple
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