Dissatisfiers or Basic Needs

Satisfiers or Performance Needs

Delighters or Excitement Needs

Case Study Exercise

Section 3 Conclusion

The Kano Analysis Grid – Basic Requirements

The Kano Analysis Grid – Performance Requirements

The Kano Analysis Grid – Delighter Requirements

The Kano Analysis Grid – Additional Requirement

The Kano Analysis Grid – Summary

Why use the Kano Questionnaire?

Functional and Dysfunctional Forms of the Kano Questionnaire

Choices for each Kano Question

Introduction to the Kano Evaluation Table

Use of Kano Evaluation Table – An Example

The Kano Evaluation Table – What did we learn so far?

The Kano Tabulation Form

Step 01

Step 02

Step 03

Step 04

Step 05

Step 06

Step 07

Step 07 – Tool Tip

Advantages and Disadvantages of the Kano Analysis

Concluding the Program